{"id":5946,"date":"2025-10-18T15:52:54","date_gmt":"2025-10-18T13:52:54","guid":{"rendered":"https:\/\/www.stayplus.it\/tax-benefits-of-stayplus-for-accommodation-facilities\/"},"modified":"2025-11-18T16:44:37","modified_gmt":"2025-11-18T15:44:37","slug":"tax-benefits-of-stayplus-for-accommodation-facilities","status":"publish","type":"post","link":"https:\/\/www.stayplus.it\/en\/tax-benefits-of-stayplus-for-accommodation-facilities\/","title":{"rendered":"Tax Benefits of StayPlus for Accommodation Facilities"},"content":{"rendered":"\t\t
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1. StayPlus: a marketing service, not a discount<\/strong><\/h3>\n

The StayPlus system allows accommodation facilities to provide their customers with digital credits or vouchers<\/strong> to spend at partner businesses in the area.
From an accounting perspective, this operation is not comparable to a discount or reduction in the accommodation price<\/strong>, but falls fully under marketing and promotional expenses<\/strong> incurred by the hotel.<\/p>\n

Practical consequence:<\/strong>
The amount corresponding to StayPlus credits is fully deductible for IRES\/IRPEF and IRAP purposes<\/strong>, as a promotional expense.
Furthermore, being a service provided by StayPlus, it is invoiced with standard VAT at 22%<\/strong>, fully deductible for the facility.<\/p>\n

2. Billing structure and traceability<\/strong><\/h3>\n

The accounting flow is simple and completely transparent:<\/p>\n

    \n
  1. \n

    The hotel receives an invoice from StayPlus<\/strong> for the total amount of credits loaded to customers, plus any service fee, invoiced separately.<\/p>\n<\/li>\n

  2. \n

    This invoice is deductible as advertising or loyalty expense<\/strong>, and the VAT is fully deductible<\/strong>.<\/p>\n<\/li>\n

  3. \n

    When tourists use the vouchers in shops, StayPlus manages the economic compensation: no additional registration<\/strong> for the hotel.<\/p>\n<\/li>\n<\/ol>\n

    In this way, the facility has only one tax document<\/strong> to account for, without having to issue receipts or internal vouchers.
    The entire flow remains digital, tracked and compliant with Italian regulations on prizes and promotions (D.P.R. 633\/1972 and subsequent amendments).<\/p>\n

    3. VAT neutrality on StayPlus credit value<\/strong><\/h3>\n

    It is important to clarify that the value of the StayPlus voucher does not constitute a reduction in the consideration for the hotel service<\/strong>.
    The customer pays for the stay in full, and the StayPlus credit is a separate promotional benefit<\/em>.<\/p>\n

    Consequently:<\/p>\n

      \n
    • \n

      Does not reduce the VAT taxable base<\/strong> of the room or stay;<\/p>\n<\/li>\n

    • \n

      Does not generate additional taxes<\/strong> on the voucher amount;<\/p>\n<\/li>\n

    • \n

      Is treated as an ancillary promotional expense<\/strong> by the hotel.<\/p>\n<\/li>\n<\/ul>\n

      Example:
      If a customer spends \u20ac1,000, and the hotel provides them with \u20ac50 of StayPlus credit, the invoice remains for \u20ac1,000 + VAT.
      The credit does not affect the taxable base, but represents a separate and deductible expense.<\/p>\n

      4. A competitive advantage that translates into a tax advantage<\/strong><\/h3>\n

      Using StayPlus is not only an ethical or territorial marketing choice \u2014 it is also a fiscally efficient<\/strong> choice.
      Hotels can indeed:<\/p>\n

        \n
      • \n

        Deduct the costs<\/strong> of the system as loyalty or promotional expenses;<\/p>\n<\/li>\n

      • \n

        Deduct VAT<\/strong> on all invoices received;<\/p>\n<\/li>\n

      • \n

        Avoid administrative complications (no issuance of paper vouchers, no manual management of refunds);<\/p>\n<\/li>\n

      • \n

        Demonstrate, in case of audit, the transparency and traceability<\/strong> of the entire operation thanks to the StayPlus digital system.<\/p>\n<\/li>\n<\/ul>\n

        5. A compliant and secure system<\/strong><\/h3>\n

        StayPlus operates according to the principles of fiscal and accounting transparency<\/strong>:<\/p>\n

          \n
        • \n

          All transactions are digitally tracked;<\/p>\n<\/li>\n

        • \n

          Economic movements are reconciled between hotels, merchants and platform;<\/p>\n<\/li>\n

        • \n

          Every amount paid or used is supported by electronic invoice or official summary document.<\/p>\n<\/li>\n<\/ul>\n

          In this way, the accommodation facility can promote its territory, build customer loyalty and optimize costs, without risks or fiscal uncertainties<\/strong>.<\/p>\n

          6. Operational summary of tax benefits<\/strong><\/h3>\n
          \n
          \n\n\n\n\n\n\n\n\n\n
          Aspect<\/th>\nTax treatment<\/th>\nAdvantage for the hotel<\/th>\n<\/tr>\n<\/thead>\n
          StayPlus credits provided to customers<\/td>\nMarketing\/promotional expense<\/td>\nFull deductibility IRES\/IRPEF and IRAP<\/td>\n<\/tr>\n
          VAT on StayPlus invoice<\/td>\nStandard VAT (22%)<\/td>\nFully deductible<\/td>\n<\/tr>\n
          Effect on room price<\/td>\nNone<\/td>\nNo reduction in VAT taxable base<\/td>\n<\/tr>\n
          Accounting documentation<\/td>\nSingle StayPlus invoice<\/td>\nSimplified and tracked management<\/td>\n<\/tr>\n
          Refunds to shops<\/td>\nManaged by StayPlus<\/td>\nNo additional accounting entries<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n
          \n

          Conclusion: the Fiscal Value of Sustainable Hospitality<\/strong><\/h3>\n

          With StayPlus, every hotel can transform its promotional activity into an intelligent and sustainable fiscal lever<\/strong>.
          Customer loyalty is built, the territory is supported and taxation is optimized \u2014 all through a digital, secure and transparent system.<\/p>\n

          In summary:<\/strong><\/p>\n

            \n
          • \n

            Deductible expenses, deductible VAT, no administrative burden.<\/p>\n<\/li>\n

          • \n

            A territorial marketing service that generates real value for the hotel, for the tourist and for the community.<\/strong><\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            1. StayPlus: a marketing service, not a discount The StayPlus system allows accommodation facilities to provide their customers with digital credits or vouchers to spend at partner businesses in the area.From an accounting perspective, this operation is not comparable to a discount or reduction in the accommodation price, but falls fully under marketing and promotional […]<\/p>\n","protected":false},"author":1,"featured_media":5947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,1],"tags":[],"class_list":["post-5946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-senza-categoria"],"acf":[],"featured_image_src":{"landsacpe":["https:\/\/www.stayplus.it\/wp-content\/uploads\/2025\/01\/accounting-blog-4.jpg",736,400,false],"list":["https:\/\/www.stayplus.it\/wp-content\/uploads\/2025\/01\/accounting-blog-4-463x348.jpg",463,348,true],"medium":["https:\/\/www.stayplus.it\/wp-content\/uploads\/2025\/01\/accounting-blog-4-300x163.jpg",300,163,true],"full":["https:\/\/www.stayplus.it\/wp-content\/uploads\/2025\/01\/accounting-blog-4.jpg",736,400,false]},"_links":{"self":[{"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/posts\/5946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/comments?post=5946"}],"version-history":[{"count":1,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/posts\/5946\/revisions"}],"predecessor-version":[{"id":5948,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/posts\/5946\/revisions\/5948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/media\/5947"}],"wp:attachment":[{"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/media?parent=5946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/categories?post=5946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stayplus.it\/en\/wp-json\/wp\/v2\/tags?post=5946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}